Client: Ernesto Delgado Hospitality Group
Role: Branding + Design + Illustration
Role: Branding + Design + Illustration
Scope:
Refreshed brand system for Mayahuel, blending heritage and design across menus, apparel, and visual assets.
Overview:
Refreshed brand system for Mayahuel, blending heritage and design across menus, apparel, and visual assets.
Overview:
I didn’t want to reinvent the wheel. Instead, I focused on refining and recentering the brand’s spirit. Through intentional design choices and gaining an understanding of the client's vision for the restaurant, I helped Mayahuel's brand feel more immersive, more soulful, and more unforgettable—without losing what made it special in the first place.
