Client: Inbound Insurance Marketing
‍Role: Branding + Design + Illustration

Scope:
‍I designed a new website, infographics and other collateral pieces to refresh
the Inbound Insurance Marketing brand.  

Overview:
As a niche content marketing provider for the insurance industry, Inbound Insurance Marketing strives to effectively communicate content’s role in the buyer’s journey. The IIM website and collateral pieces tell the story of how prospects advance through the discovery, evaluation, decision and loyalty-building phases of the customer journey. IIM simplifies the complex undertaking of planning and creating content to educate prospects and customers of the insurance industry. The brand story was designed to convey the feelings of simplicity, strategy and momentum. 

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