Industry:
Legal Services / Startup
Services:
Branding / Design / Illustration

Scope:
Was hired to create develop a modern, cohesive brand identity that communicates the company’s mission of helping start-ups launch and grow. The goal was to create visuals that inspire trust, professionalism, and approachability across all touchpoints.
Overview:
Overview:
The project involved creating a fresh logo, color palette, and typography along with a comprehensive brand style guide to ensure consistency across all platforms. I also designed a suite of marketing materials, including business cards, stationery, and flexible social media templates. Together, these elements give CaliforniaCo a modern, trustworthy, and approachable brand presence that resonates with its audience.








